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The Audi e-tron World Premiere in San Francisco.
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On Monday, Sept. 17, Audi launched the
e-tron. The
Audi e-tron is the first fully electrically-powered series production model
from the brand. The company presented its sporty full-size SUV to the world in San
Francisco.
Intel® drones created a grand
multi-media experience that greeted the 1,600 guests from around the world, as we traveled by boat from the Embarcadero to
Richmond’s historic Craneway Pavilion - part of a 1931 Ford Assembly Plant
located at Rosie the Riveter/WWII Home Front National
Historical Park - for the global reveal of the e-tron. The drones lit up
San Francisco Bay, brought life to the building, “charged” its surroundings, and
welcomed us as they formed the iconic Audi four-ring logo overhead.
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Bram Schot, Interim CEO of Audi AG.
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The Audi e-tron is
electrifying. Its expressive sill area, the electric tailboard and the light
gray Singleframe are indicators of the high-voltage technology that makes for a
special driving experience. The electric SUV is powered by two powerful
electric motors that are locally CO2-neutral and virtually silent. A
new generation of the quattro drive, the electric all-wheel drive, ensures
excellent traction and dynamics. It ensures the continuous and variable
regulation of the ideal distribution of drive torques between the two axles –
within a fraction of a second.
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| Scott Keogh, President of Audi of America. |
A key factor for the
sporty character and outstanding transverse dynamics is the low and central
position at which the battery system is installed. It gives the vehicle a range
that is suitable for driving long distances. During far more than
90 percent of all decelerations, the Audi e-tron recovers energy solely
via its electric motors. The electric SUV taps its maximum recuperation
potential in combination with the integrated electrohydraulic brake control
system. Audi is the world’s first carmaker to use such a system in an
electrically powered series production vehicle. The cleverly designed
aerodynamics also contribute significantly to its efficiency. One highlight of
this concept are the optional virtual exterior mirrors – a worldwide first in a
series production model. Not only do they reduce aerodynamic drag, they also
take digitalization in the vehicle to a whole new level.
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| Marc Lichte, Head of Design, Audi AG. |
The Audi e-tron offers
the spaciousness and comfort of one of the brand’s typical full-size models.
Paired with high-quality materials and fine workmanship, it makes electric
mobility a premium experience. This is also ensured by the comprehensive and
reliable range of charging options with intelligent solutions for at home and
on the go.
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Audi e-tron World Premiere.
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From navigation with the e-tron
route planner, which displays the appropriate route with the required charging
points, automated billing at the charging station and all the way to remote
control via smartphone – the Audi e-tron is extremely well connected. It is equipped
with the high-end media center MMI navigation plus including LTE Advanced and a
Wi-Fi hotspot as standard. Numerous assist systems further relieve the driver.
For example, the standard efficiency assist promotes an economic driving style
by displaying predictive information and performing automatic recuperation. If
the customer selects the adaptive cruise assist, the system can also brake and
accelerate the electric SUV predictively.
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| The future of Audi. |
The Audi e-tron rolls off the assembly line
at the CO2-neutral plant in Brussels. It is expected to be delivered to showrooms
in the first part of 2019. The e-tron will be the first of three electric vehicles
that Audi will debut by 2020, as the company anticipates that one in every
three of its U.S. customers will buy an electric vehicle by 2025.
Additional highlights below:
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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| Audi e-tron World Premiere. Photo - Bonnie M. Morét. |
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