Audi Presented the e-tron to the World in San Francisco

The Audi e-tron World Premiere in San Francisco.
 On  Monday, Sept. 17, Audi launched the e-tron.  The Audi e-tron is the first fully electrically-powered series production model from the brand.  The company presented  its sporty full-size SUV to the world in San Francisco.
Intel® drones created a grand multi-media experience that greeted the 1,600 guests from around the world,  as we traveled by boat from the Embarcadero to Richmond’s historic Craneway Pavilion - part of a 1931 Ford Assembly Plant located at Rosie the Riveter/WWII Home Front National Historical Park - for the global reveal of the e-tron. The drones lit up San Francisco Bay, brought life to the building, “charged” its surroundings, and welcomed us as they formed the iconic Audi four-ring logo overhead. 
Bram Schot, Interim CEO of Audi AG.
The Audi e-tron is electrifying. Its expressive sill area, the electric tailboard and the light gray Singleframe are indicators of the high-voltage technology that makes for a special driving experience. The electric SUV is powered by two powerful electric motors that are locally CO2-neutral and virtually silent. A new generation of the quattro drive, the electric all-wheel drive, ensures excellent traction and dynamics. It ensures the continuous and variable regulation of the ideal distribution of drive torques between the two axles – within a fraction of a second.
Scott Keogh, President of Audi of America.
A key factor for the sporty character and outstanding transverse dynamics is the low and central position at which the battery system is installed. It gives the vehicle a range that is suitable for driving long distances. During far more than 90 percent of all decelerations, the Audi e-tron recovers energy solely via its electric motors. The electric SUV taps its maximum recuperation potential in combination with the integrated electrohydraulic brake control system. Audi is the world’s first carmaker to use such a system in an electrically powered series production vehicle. The cleverly designed aerodynamics also contribute significantly to its efficiency. One highlight of this concept are the optional virtual exterior mirrors – a worldwide first in a series production model. Not only do they reduce aerodynamic drag, they also take digitalization in the vehicle to a whole new level.
Marc Lichte, Head of Design, Audi AG.
The Audi e-tron offers the spaciousness and comfort of one of the brand’s typical full-size models. Paired with high-quality materials and fine workmanship, it makes electric mobility a premium experience. This is also ensured by the comprehensive and reliable range of charging options with intelligent solutions for at home and on the go.
Audi e-tron World Premiere.
 From navigation with the e-tron route planner, which displays the appropriate route with the required charging points, automated billing at the charging station and all the way to remote control via smartphone – the Audi e-tron is extremely well connected. It is equipped with the high-end media center MMI navigation plus including LTE Advanced and a Wi-Fi hotspot as standard. Numerous assist systems further relieve the driver. For example, the standard efficiency assist promotes an economic driving style by displaying predictive information and performing automatic recuperation. If the customer selects the adaptive cruise assist, the system can also brake and accelerate the electric SUV predictively.
The future of Audi.
The Audi e-tron rolls off the assembly line at the CO2-neutral plant in Brussels.  It is expected to be delivered to showrooms in the first part of 2019. The e-tron will be the first of three electric vehicles that Audi will debut by 2020, as the company anticipates that one in every three of its U.S. customers will buy an electric vehicle by 2025.

Starting price is $74,800.  For more information, visit
Additional highlights below:
Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Audi e-tron World Premiere. Photo - Bonnie M. Morét.

Photography -


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