Celebrating Production of the All-New F-150, Ford Deepens Commitment to Local Communities, American Manufacturing and Releases New Market Specific Economic Impact Data


As America returns to work, Ford reveals its all-new F150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market. “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.” 

Ford debuted its “Built for America” brand campaign in September 2020, highlighting Ford’s unique position as the top assembler of vehicle in America and largest employer of U.S. hourly autoworkers. The newest ad, “Built Together,” underscores Ford’s values, celebrating diversity, environmental progress and its longstanding tradition of producing American-made vehicles for hard-working customers. 

A new study from Boston Consulting Group demonstrates how Ford, the F-Series, their employees, dealers, and supply partners all work together to drive the economy of local communities across the U.S. 

To share some of the findings and to discuss Ford’s impact and investments in the Georgia region, Ford’s Head of U.S. Sales Analysis Erich Merkle and F150 Marketing Manager, Brian Bell held a webinar in the Tri-state area. “This new study from BCG illustrates how Ford is built for local communities across America – In Georgia alone, Ford contributes $1.3 billion to the region’s GDP, drives 16,005 jobs locally, and there are more than 99 dealership locations and 1,653,640 Fords on the roads,” noted Erich Merkle. 

Beyond Ford’s local economic contributions, Ford is committed to serving as a local community partner, stepping up when needed to meet societal needs like providing PPE equipment to first responders, patients, and local organizations throughout the country that need it most through our dealers and work with the Ford Fund. 

In 2019, the Ford Fund contributed $7.1 million to local causes across the state. The BCG study demonstrates Ford’s substantial contribution to the overall U.S. economy through nearly $100 billion to GDP and about 1 million jobs, finding that nearly half (~$49 billion) of its $100 billion contribution to U.S. GDP can be attributed to the best-selling – and most popular vehicle on the road – F-Series. 

The F-Series franchise alone generates more revenue than major companies such as McDonalds, Nike, Coca-Cola, Visa and Netflix. The production of the of all-new F-150 pickup is underway, and will be on sale at dealers starting in November. 

In the presentation, Brian Bell said, “This truck raises the standard for all light-duty trucks. It targets the most towing and payload of any light-duty full-size pickup; introduces all-new features to increase customer productivity; features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of technology; and offers an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.” 

“The critical launch of the all-new F-150 is now underway -- on time and with the Built Ford Tough quality our customers demand to get the job done,” said Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.” 

Additionally, the BCG Study revealed that every direct Ford employee supports about a dozen other jobs, for a total of nearly 1 million American jobs, and that Ford is the leading U.S. auto manufacturer, responsible for one-in-five vehicles assembled in America and twice as many full-size trucks in America as any competitor in 2019.

Below are highlights from the Atlanta debut:

There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués.


Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. 

The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150. 

Most powerful in its class The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen. 

PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers. The electric motor applies regenerative braking energy capture to help recharge the 1.5- kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads. Power isn’t only important under the hood. 

F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features.

Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools.


An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder. 


Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work.

Full-length extended power running boards with kick switch. 

Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.

For more infomation, visit www.ford.com.

Photography, www.bonniemoret.com.


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