It Started with a Scarf …

 

Photo: Chieftains Museum/Major Ridge Home

The Chieftains Museum/Major Ridge Home in Rome, Georgia, is currently hosting a captivating exhibit - 101 Years of Frankie Welch: A Celebration of Life, Fashion, and History - dedicated to the acclaimed American designer, and Rome native, Frankie Welch. 

Frankie Welch was one of the first designers to design “across the aisle,” creating gowns and scarves for first ladies Lady Bird Johnson, Pat Nixon, Betty Ford, and Rosalynn Carter. 

First Lady Betty Ford's Inaugural Ball gown designed by Frankie Welch.

The First Lady Betty Ford scarf, 1975.

The Straw Flower Scarf, 1975. Designed as Christmas gifts. The first one was
 given to Second Lady Happy Rockefeller.

The Peanut Scarf, 1973, designed for Governor and Mrs. Carter.

Welch’s work is frequently described as “Americana,” and she often used the proceeds of her designs to give back to communities. For example, in 1967, one dollar from each purchase of Welch’s first scarf design, the Cherokee Alphabet, was donated to a higher education fund for the Eastern Band of Cherokee Indians. Shortly after this, Welch was approached by First Lady “Lady Bird” Johnson to create a scarf to promote her “Discover America” travel program. Welch continued to design scarves for Democratic and Republican National Conventions, and incorporated themes such as “Nixon Forward,” “Congressional,” and “Forward Together.” Renowned for her unique and vibrant textile designs, Welch integrated her love of American culture and history in her designs, leaving a unique mark on the lexicon of American fashion and the fashion industry. 

Frankie Welch designed a scarf for her hometown, Rome, Ga., 1978.

Suggestions on how to wear "The Frankie Dress" were included with purchase.

A collection of Frankie Welch fashions, including the red coat, ball gown and pocket bag worn by LaBelle Lance to the Jimmy Carter Inauguration in 1977.

The exhibit – on view through May 3, 2025 - presents a comprehensive exploration of her creative journey, featuring a wide array of her iconic scarves and garments. I had the pleasure of visiting this exhibit and was truly impressed by the intricate patterns and bold colors that define Welch's signature style.  I even wore one of my own Frankie Welch scarves to the event, adding a personal touch to the experience. 

Cadillac logo and the Fifty State Flowers scarves.  Details in photo below.

The Chieftains Museum's exhibit showcases this by presenting pieces inspired by Native American motifs and themes, highlighting Welch's respect for indigenous art and her ability to transcend cultural boundaries. This aspect of the exhibit not only honors Welch's artistic achievements but also fosters dialogue about cultural appreciation and representation in fashion, offering a deeper understanding of her work. 

This vignette showcases Frankie Welch's pieces inspired by Native American motifs and themes.

Set against the rich historical backdrop of the Chieftains Museum, this exhibit provides the perfect environment to appreciate Frankie Welch's legacy. Visitors can delve into Welch's enduring impact on design while also experiencing the museum's broader offerings that celebrate the region's heritage. Whether you're a fashion enthusiast or a cultural history aficionado, this exhibit leaves you with a profound appreciation for the artistry and vision of Frankie Welch. I left the exhibit feeling inspired and grateful for the opportunity to witness her remarkable contributions to fashion and culture firsthand. 

The Chieftains Museum/Major Ridge Home in Rome, Ga.

Special Thanks 

I would like to extend my heartfelt gratitude to Grace Todd for providing an exceptional tour of The Chieftains Museum/Major Ridge Home and the remarkable exhibit, "101 Years of Frankie Welch: A Celebration of Life, Fashion, and History." Grace's insightful knowledge and passion for the subject brought the exhibit to life, making the experience both educational and enjoyable. Her dedication and enthusiasm were truly inspiring, enhancing my appreciation for Frankie Welch's contributions, as well as the Chieftains Museum/Major Ridge Home. Thank you, Grace, for making this visit a memorable one!